Employees as ambassadors: the pros and cons
The idea of employee as employer fan is not new. Retail, restaurant, and hospitality chains, for example, have long realized the collective power of their employees, and through the creation of unique, powerful cultures–and generous employee discounts, benefits, and workplace perks–they could count on their loyal employees to deliver resplendent messages and stellar customer service–even off of the clock.
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The idea of employee as employer fan is not new. Retail, restaurant, and hospitality chains, for example, have long...
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Interesting article in building a brand army through social business
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