For Oreo Campaign Finale, a Twist on Collaboration
Kraft Foods, which makes Oreo cookies, and a team of agencies has been finding out since late June when they began collaborating on a campaign for the brand called Daily Twist — a riff on the “twist, lick and dunk” ritual followed by many Oreo fans. The campaign is offering a whimsical, humorous or eye-catching ad each day to the more than 27.9 million people who “like” Oreo on Facebook; the daily ad can also be seen on oreo.com, Pinterest and Twitter.
This next quote is a gem to share with executive leadership who still don’t understand social media and cling to familiar traditional media marketing ideals.
The campaign is indicative of efforts by marketers and agencies to acknowledge the sped-up internal clocks of consumers as new technologies have resulted in increased expectations of content delivered instantly.
Hello. Your audience expects to interact with you in real time. Welcome to the new media landscape. Well done Oreo!
Source: The New York Times